About Wavefront Creative

I help businesses create and market their assets. My passion is using digital tools to grow brands in the music and audio industries. You’ll make waves with well-written content and a professional-looking web presence.


Musicians are endlessly creative. But when it comes to their professional web presence, many of them fall short:

  • Music stores and teaching studios are often understaffed or don’t have a dedicated marketing team.
  • Solo musicians and creators often use a DIY approach to marketing, which takes them away from their main craft.

A lot goes into web design and content marketing: Writing, editing, keyword research, publishing — and you’re too busy to do it all yourself.

My name’s Jack, and I’m a lifelong musician with over a decade of experience working in music education, sales, and marketing. I started Wavefront Creative to help music and audio professionals grow their businesses.

Digital marketing can be time-consuming and even frustrating at times. My goal is to ease your burden and help you build a healthy, thriving music business.

Why You Need a Professional-Looking Website

From large-scale businesses to individual people, everyone needs a website.

  • It adds credibility to you and your business.
  • It helps people know exactly who you are and what you’re about.
  • You have better control over people’s attention and won’t get lost in a sea of social media posts.

Why You Need SEO-Driven Content

Every business is secretly a small media company. The brands that figure this out are the ones that thrive.

By creating engaging and helpful content, you can:

  • Attract customers to your business and educate them about your products and services.
  • Dissolve their fears and objections.
  • Build your credibility and establish yourself as a leader in your industry.

You don’t have to struggle and watch your competitors outpace you. Reach out to me and we can develop a content strategy together.

Who Do I Help?

My expertise is in the music industry and other creative fields. Here’s who I like to help:

  • Music Stores and Retailers
  • Music Schools, Teaching Studios, and Performing Arts Organizations
  • Individual Musicians, Teachers, and Composers
  • Niche Websites and Blogs
  • Other Creative Industries

Talk to me if you need content and think your business is a good fit.

Here’s How I Help You

As an SEO and content specialist, I help you do the following:

  • Build simple, yet effective websites that establish your professional online presence.
  • Write engaging blog posts that boost your credibility and set you apart from competitors.
  • Write compelling on-page copy that drives readers to take action.
  • Optimize your website’s existing content to boost visibility and organic traffic.
  • Identify content opportunities that attract new visitors to your site.

I write for humans first, not for algorithms. Learn more about my services.

What I Bring to the Table

I’m a lifelong musician and love what I do. Here’s what I have to offer:

  • Over 20 years of playing piano, saxophone, and other musical instruments
  • 10 years of working with music educators in various settings
  • 7 years of sales and marketing experience with multiple retailers
  • 10 years of experience with music production software and recording equipment

See My Past Work

I ain’t no noob! View some of my previous work and see how I’ve helped past clients grow through SEO, content writing, web design, and other digital marketing strategies.

Recent Updates

Ready to Grow Your Business?

If you run a business in music, audio, or another creative industry, I’m here to help. Get SEO-optimized content that increases traffic to your site and drives users to action. Contact me today and we’ll chat about expanding your digital marketing efforts.

Contact Me