See all the latest articles and case studies.
Relaunching the Instrument Launch Website
While Instrument Launch had a functional website, it wasn’t taking off. I updated it so customers could better understand what it’s about and what they’ll gain from using it.
The Great Website Optimization Project of Summerhays Orem
The Summerhays Orem website was far from perfect. Here’s what I did to clean up and optimize the entire site throughout 2023.
Personal Portfolio Website
I needed a professional-looking personal website to showcase my music. So I created this simple portfolio site to show potential clients.
How to Promote a Wildly Successful Clinic At Your Music Store
Want to host a successful educational clinic inside your music store? Here are some tactics we use that bring in loads of guests and help generate thousands in sales.
3 Ways To Improve Your Music Store’s Google Business Profile
Most businesses know they need to boost rankings in Google. One of the easiest ways to do it is by updating your Google Business Profile.
4 Stupid-Simple Ways to Improve Your Music Store’s Homepage
Your homepage gives people their first impression of your music business. Here are some incredibly simple ways you can improve it.
Recovering a Niche Site From the Helpful Content Update
My niche site was hit by Google’s Helpful Content Update in September 2023. Here’s what I did to bring it back to life.
Student Rental Overview Videos at Sweetwater
Sweetwater started offering student instrument rentals in 2023. I wrote several scripts for their YouTube channel detailing the whole program.
Anton Richter Pianos
Anton Richter is a privately owned piano brand that launched in 2023. I was commissioned to design their website and write all the copy.
Generating $77,000 in Ticket Sales Through Paid Search
I helped run Google Ads for one of Utah’s largest performing arts organizations. In just under 3 months, we generated $77K in ticket sales.
Niche Site Case Study: 6 Month Update
A long time ago, I made a website. But I didn’t do anything with it. Basically, it only existed to host writing samples for my …
Sweet Strings at Sweetwater
Sweetwater recently entered the world of orchestral string instruments. I created several product pages and articles for them.
Sweet Clarinets at Sweetwater
Sweetwater had just started carrying band and orchestra instruments. As a woodwind specialist, I helped create clarinet product pages and articles.
6x Organic Traffic in One Year: Sherpas of Destiny
Sherpas of Destiny provides helpful services for Destiny 2 players. Learn how we 6x’d their organic web traffic.
Sweet Saxophones at Sweetwater
Sweetwater needed help building credibility as a saxophone shop. So I developed high-ranking articles and best-selling product pages for them.
Conn-Selmer’s USA-Made Stimulus Program
Conn-Selmer ran a huge promotion during the pandemic. I provided a strong testimonial for them and helped them sell thousands of band instruments.
Maintaining Band Instrument Rentals During COVID-19
The pandemic brought many challenges to this local music store. See how we helped them maintain instrument rental numbers during the COVID-19 pandemic.
Generating $30,000 Through Targeted Emails
Summerhays Music had surplus instruments that needed to go. By writing a few highly targeted emails, I moved over $30,000-worth of inventory.