Sweetwater is one of the largest online retailers in the music industry. Think of any piece of music gear, and they probably sell it.
In late 2021, they expanded into the Band & Orchestra category for the first time. Historically, the company was run by an army of guitarists and drummers. So they needed help establishing their credibility as a premium B&O dealer.
Creating New Clarinet Content
Sweetwater hired me specifically to create new blog and e-commerce content covering B&O. With my past experience in B&O sales, I offered insights the writing team didn’t have at the time.
And as a clarinetist, I had hands-on experience with several brands and models. So I was particularly qualified to work on clarinet-related content. Some of that included articles on the InSync blog and product pages for various clarinets and accessories.
Clarinet Buying Guide – How to Choose a Clarinet
The Clarinet Buying Guide is a comprehensive overview of clarinet types and features. It covers everything a shopper needs to know before buying a clarinet.
This article was first published in July 2022. And as of this writing, it ranks #1 in Google for its target keywords.
In other words, it’s beating out Sweetwater’s main competitors for those keywords.
Here are some quick stats about this article’s SEO performance:
- Ranks #1 for target keywords in Google Search
- 30+ other keywords in the top 10 search results
- Ranks for 250+ other keywords
Backun Clarinets & Accessories
Backun Musical Services is a boutique clarinet maker based in Vancouver, Canada. They make some of my absolute favorite clarinet products today. So I was beyond thrilled to write about them!
I wrote unique product descriptions for most of the Bb clarinets currently on Sweetwater:
In addition to the clarinets, I created new pages for Backun’s expansive line of barrels, bells, and mouthpieces. Here are just a few of them:
- Fatboy Cocobolo Barrel for Clarinet
- Lumière Grenadilla Barrel for Clarinet
- Lumière Bell for Clarinet
- MoBa Cocobolo Barrel for Clarinet
- Vocalise Bb Clarinet Mouthpiece
- Vocalise Bass Clarinet Mouthpiece
Buffet Crampon Clarinets & Accessories
Buffet is arguably the de facto gold standard for professional clarinets today. So naturally, it was a pleasure to create new product pages for a few of their instruments and accessories.
The first page I want to highlight is the Buffet Crampon Tradition, a premium clarinet targeted at college players and working professionals.
Another is the Buffet Crampon Tosca Bass Clarinet, a high-end bass clarinet aimed at symphony-level musicians and education institutions.
I also created the sales pages for several other Buffet accessories:
Other Clarinet-Related Articles & Product Pages
I helped develop additional clarinet-related content for Sweetwater. These supplementary articles help demonstrate Sweetwater’s expertise and credibility as a clarinet shop.
- How Mouthpiece Tip Openings and Reed Strength Affect Tone – This is a deep dive into the relationship between woodwind mouthpieces and reeds.
- A Parent’s Guide to Buying a Band Instrument – The title explains it all. This article helps parents navigate the strange new world of band instruments.
On top of that, I created dozens of other clarinet-related product pages. Here’s a sampling:
- Chedeville Elite Bb Clarinet Mouthpiece
- Chedeville Umbra Clarinet Barrel
- Key Leaves USDA-certified Organic Cork Grease
- Leblanc LCL511S Serenade II Intermediate Bb Clarinet
- Rovner Platinum Gold Ligature for Bass Clarinet Mouthpiece
- On-Stage FS700B Clarinet/Flute Stand
Need Help Developing High-Ranking Music Content?
Your business needs engaging and helpful web content. Compelling articles and original product descriptions are one of the best ways to build credibility and establish trust with your ideal customers.
If you’re a retailer, run a music blog, or do something else music-related, reach out to me.
With an extensive background in the music industry, I can help you create SEO-optimized content that’s authoritative, helpful, and drives people to action.
Images from this post are the property of Sweetwater Sound.