Relaunching the Instrument Launch Website
By Jack Barton
While Instrument Launch had a functional website, it wasn't taking off. I updated it so customers could better understand what it's about and what they'll gain from using it.
How to Promote a Wildly Successful Clinic At Your Music Store
By Jack Barton
Want to host a successful educational clinic inside your music store? Here are some tactics we use that bring in loads of guests and help generate thousands in sales.
Student Rental Overview Videos at Sweetwater
By Jack Barton
Sweetwater started offering student instrument rentals in 2023. I wrote several scripts for their YouTube channel detailing the whole program.
Anton Richter Pianos
By Jack Barton
Anton Richter is a privately owned piano brand that launched in 2023. I was commissioned to design their website and write all the copy.
Generating $77,000 in Ticket Sales Through Paid Search
By Jack Barton
I helped run Google Ads for one of Utah’s largest performing arts organizations. In just under 3 months, we generated $77K in ticket sales.
Sweet Strings at Sweetwater
By Jack Barton
Sweetwater recently entered the world of orchestral string instruments. I created several product pages and articles for them.
Sweet Clarinets at Sweetwater
By Jack Barton
Sweetwater had just started carrying band and orchestra instruments. As a woodwind specialist, I helped create clarinet product pages and articles.
Sweet Saxophones at Sweetwater
By Jack Barton
Sweetwater needed help building credibility as a saxophone shop. So I developed high-ranking articles and best-selling product pages for them.
Conn-Selmer’s USA-Made Stimulus Program
By Jack Barton
Conn-Selmer ran a huge promotion during the pandemic. I provided a strong testimonial for them and helped them sell thousands of band instruments.
Maintaining Band Instrument Rentals During COVID-19
By Jack Barton
The pandemic brought many challenges to this local music store. See how we helped them maintain instrument rental numbers during the COVID-19 pandemic.
Generating $30,000 Through Targeted Emails
By Jack Barton
Summerhays Music had surplus instruments that needed to go. By writing a few highly targeted emails, I moved over $30,000-worth of inventory.